Measure and acquire
Signal health, platform diagnostics, new-customer economics, account structure, and budget decisions.
Four working surfaces feed one decision record.
Acquire, Retain, Convert, and Operate contribute different evidence to one named commercial decision.
- 01 AcquireDemand, creative, inventory, and unit economics→
- 02 RetainCustomer, cohort, product, and timing behavior→
- 03 ConvertIntent, message continuity, offer, and page friction→
- 04 OperateOwners, dependencies, cadence, and approvals→
Shared outputOne named commercial decision
The resulting learning returns to all four systems.
Three clear ways in
Choose advice, a documented diagnosis, or ongoing ownership.
Call Only is the fastest path to Cole's direct judgment. The Platform Audit returns a written diagnosis. The Embedded Growth Partnership brings the connected read into weekly execution.
Paid growth, lifecycle, and conversion work can be scoped inside the partnership or as defined work when capacity allows. We do not present every capability as an unlimited standalone retainer.
Engagement entry path system diagram
- 01Commercial question→
- 02Evidence and access→
- 03Defined scope→
- 04Named next move→
Named decision
Call Only
$500A prepared 60-minute Zoom call with Cole. No audit, recap, implementation, or follow-up deliverable is promised.
Book a call↗
Platform Audit
$1,000One Meta Ads, Google Ads, Shopify, or pre-approved Other audit with a branded PDF and 60-minute Zoom review.
Buy an audit↗
Embedded Growth Partnership
Limited capacityA senior ecommerce growth team connecting measurement, acquisition, creative, conversion, retention, and operating economics.
Join the waitlist↗
Available services
The service follows the business outcome.
Platform work is useful only when it stays attached to the customer, the offer, and the economics that make a result meaningful.
Platform Audit
A focused Meta Ads, Google Ads, Shopify, or pre-approved Other diagnosis with a branded PDF and 60-minute Zoom review.
- Meta Ads
- Google Ads
- Shopify
- Pre-approved Other
$1,000 fixed fee↗
Embedded Growth Partnership
A senior operating partnership for teams that need paid media, measurement, creative, conversion, and retention decisions to move from the same business truth.
- Meta Ads
- Google Ads
- Shopify
- AdsMatrix
Partnership openings are limited. Scope follows the current constraint and begins only after fit, access, and approval boundaries are clear.↗
Email and Lifecycle
Campaigns, flows, segmentation, and deliverability controls built as a customer-learning system instead of an isolated revenue channel.
- Klaviyo
- Campaign planning
- Flows
- Segmentation
Available within an embedded partnership or as defined work when capacity and the required inputs allow.↗
Conversion and Landing Pages
Conversion diagnosis and landing-page work that make the offer, product proof, merchandising, and buying path support the demand you are paying to create.
- Shopify
- Landing pages
- Merchandising
- Offer framing
Available as part of a partnership or defined, separately scoped work. The role—advising, designing, building, or coordinating—is explicit before work begins.↗
What the work connects
Business truth before platform theater.
Create and learn
Product-specific concepts, human approval, production direction, and creative learning memory.
Convert and retain
Offer, product proof, landing pages, merchandising, customer journeys, campaigns, flows, and segmentation.
Operate together
Shared scorecards, clear approvals, weekly decision rhythms, and visible cross-functional ownership.
Turn friction into forward motion
Bring us the decision that will not stay inside one channel.
Tell us what is changing, where the evidence disagrees, and what the business needs to decide next. We will respond within five business days.
- 01Constraint
- 02Context
- 03Decision
- 04Work